How much should you pay for a water ionizer?
I`m reading a best seller right now. It`s by Dan Ariely, the scientist who discovered that we are not at all rational, and went on to prove it with a series of amazing experiments. His studies proved that we decide relatively, not rationally. What does this mean? It means when we decide on something, it`s the things closest to us that we use to compare value.
Basically, if we can`t see something to compare to, we don`t chase it. We just decide by looking around our immediate headspace for something – anything to compare to. Example: You have to buy a new pen today, and a new suit. You find a nice pen at $25, but suddenly realise that you saw the same one in Costco yesterday for $7 cheaper but it`s a 15m drive away. Would you bother? Most people WOULD. Later, you`ve found a svelte new suit. It`s $225. You have your hand on your plastic when a fellow customer says he saw one in another store 15m away for $218? Would you chase it up, leaving this one on the rack? Most people wouldn`t. What was different? Why is it of value to drive 15m to save $7 on a pen, but not on a suit? Is $7 somehow different? Of course not! Over our 20 years in biz there`s one question people ask that hasn`t changed. Not everyone asks it: only people who have attended a presentation from an MLM company selling water ionizers. Theirs costs $5000, ours costs $650.
It`s by Dan Ariely, the scientist who discovered that we are not at all rational, and went on to prove it with a series of amazing experiments. His studies proved that we decide relatively, not rationally. What does this mean? It means when we decide on something, it`s the things closest to us that we use to compare value.
Not everyone asks it: only people who have attended a presentation from an MLM company selling water ionizers. Theirs costs $5000, ours costs $650.
AlkaWay UltraStream Water filter, Ionizer, Alkalizer and Hydrogen system
- Theirs alkalizes, so does ours.
- Theirs filters, ours filters better.
- Theirs attaches to the kitchen tap, so does ours.
- Theirs ionizes, so does ours.
- Theirs produces molecular hydrogen, so does ours.